Starbucks continues mobile reign with multichannel marketing effort Beverage giant Starbucks is continuing to use mobile and social media to increase in-store traffic and drive awareness for its ...

Why mobile retargeting on Twitter is better than on Facebook or Google While mobile retargeting was already picking up steam, Twitter’s entry into this area with a cross-channel strategy that ...

Mobile Marketer is welcoming editorial submissions for Mobile Marketer's Classic Guide to Mobile Advertising, a must-read handbook of tips, best practice, case studies and research from our reporters ...

Akron's Mayor launched Summit Fresh Mobile Market, a mobile grocer tackling food scarcity with a $175,000 grant.

Identifying what processes are working and what isn’t in this brave new world of digital marketing starts with a solid taxonomy specific to mobile devices. The pace of change has brought about huge ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Food deserts have at times plagued communities around Akron and throughout Summit County. The Summit Fresh mobile market came ...

The swell of smartphones and the growing hoards of people accessing the Internet from them should be ignored at the savvy marketer’s peril. Gone are the days when mobile marketing was only about push ...

As mobile devices continue to dominate the digital landscape, it’s crucial for businesses to develop a mobile marketing strategy that complements their existing desktop marketing efforts. However, ...