Microsoft promised its new Bing Image Creator model would deliver better quality. Now, it's rolling back the model after complaints.

Microsoft brings back an older AI model after failing to deliver higher quality AI-generated images more quickly via Bing Image Creator.

This type of strategy is sometimes called a “dark pattern,” or a deceptive pattern that tricks users into doing something they did not intend. Below the Google-looking search bar, including a Google Doodle-esque cartoon, regular Bing results are displayed.

Microsoft had to reverse a recent update to its Bing image generation model after users complain that their AI creations look worse than before.

Due to quality complaints, Microsoft announced that it would return its Bing AI image generator to its previous state. The company made the decision after users complained that Bing Image Creator got noticeably worse after a December update.

Microsoft is rolling back its Bing AI image generator update after users reported a drop in image quality, prompting the company to revert to an older version.