Stevie Nicks’ Bella Donna Barbie doll sold out in under 24 hours, and the story was the same for her last Mattel ...

Back in 2023, Mattel launched a Barbie doll of music legend Stevie Nicks that was inspired by her look on the cover of the ...

The brunette Barbie decked out as a ghostly bride with skeletal Catrina details promptly sold out within hours of the ...

Barbie's new occupation? A haunted Mexican folklore figure known for drowning her children in a fit of grief and rage.

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NEW YORK — Mattel has introduced its first Barbie representing a person with type 1 diabetes, as part of wider efforts from the toy maker to increase inclusivity among its dolls. In an announcement ...

President Donald Trump’s tariffs are hitting toy giants Mattel and Hasbro as the critical holiday season nears.

Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

From UNO to Barney to American Girl movies, Barbie has started Mattel's upcoming cinematic universe and it already has 16 films on the way.

Move over Ken, Barbie has a new suitor. New York-based investment company Barington Capital Group has built an undisclosed stake in Barbie-owner Mattel and wants to swoop in to create value for ...