How a Microsoft exec managed to pitch Microsoft Word through the genius tactic of being able to actually use it in a 'type-off' demanded by clients: 'I was the only one …
And like many of Valve's earliest employees, Harrington came there from Microsoft, where one of her major responsibilities ...
Marketing24d
Word of Mouth Marketing in Five Easy Steps
Word of mouth has been with us forever. But word of mouth marketing is a new marketing specialty that is as actionable, trackable, and plannable as any other form of marketing. Word of mouth marketing ...
The Importance Of An Integrated Approach To Brand Building And Performance Marketing
In today’s hyper-targeted, always-on market, there is increasing pressure to prioritize immediate short-term sales results ...
Marketing21d
Why Social Is the New Word-of-Mouth Marketing, and What That Means
Word-of-mouth is the oldest, most powerful marketing channel in the history of mankind. It's so old that it was marketing before marketing even existed. And it's so powerful that it's the most trusted ...