Over two decades in marketing and advertising have provided me a firsthand look at the challenges and the technical advances that impact how we approach marketing. For example, when Google ...

Virtual communication and how to interact with people online is a topic at the tip of most B2B marketers' tongues, with the increasing efficiency of the Internet shifting audience activity, and ...

Virtual events have emerged as powerful marketing tools, enabling businesses to connect with global audiences, deliver valuable content, generate leads, and drive business objectives without the ...

KITCHENER, Ontario--(BUSINESS WIRE)--Vidyard, the video platform for business, today announced the winners of the 2021 Video in Business (VIB) Awards. In its fifth year, the VIB awards recognize ...

Opinions expressed by Entrepreneur contributors are their own. It’s 2022; people thought we’d have flying cars and teleportation by now! Unfortunately, we don’t have that quite yet, but we still have ...

WAKEFIELD, Mass.--(BUSINESS WIRE)--Virtual, Inc., the leading provider of professional services to standards organizations, consortia, and associations, announced today that it has acquired ...

B2B event marketing has evolved beyond single, isolated touchpoints. Today's audiences expect ongoing engagement, flexibility, and personalization; and, as a result, traditional event formats are less ...