You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...
What can small businesses do to stand out in a crowd? The market has become extremely noisy. Getting your ideal client to notice you is difficult. But correctly positioning your brand and ...
Answer: A positioning statement is simply a formal statement depicting how you want your target segment to perceive you. In essence, then, it is a promise to the target segment that you will provide ...
Have you ever seen ads printed on your bank statement before? What about your 401(k) statement? Surely, you’ve seen ads on the back of a sales receipt before, right? If so, you’ve been exposed to ...
Marketing doesn't always get into the boardroom at all, much less begin the meeting as the single most important growth lever a company has. Of course, marketing is the single largest growth lever ...
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