New research analyzes structural shifts in agency models, AI adoption, pricing pressure, and consolidation trends reshaping the global ...

For the marketing purists, the idea of being measured on financial metrics can be a tough pill to swallow. Research from consulting firm Deloitte’s highlights that some companies are embedding ...

Last year, we conducted interviews with client-side marketers to find out what they’re looking for in their ABM technology. And the results? It turns out that ABMers want to invest in technology that ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Despite an improving economy and record-setting consumer ...

This report is your ultimate guide to the most innovative and impactful campaigns in the industry. From groundbreaking omni-channel strategies to revolutionary uses of AI, this report showcases the ...

An annual report for sales and marketing informs senior executives or members of the sales and marketing teams how the company performed against its objectives and targets. The report also explains ...

December 11, 2025 1. New Texas health system to launch hospital, Epic together Full story 2. 10 health systems named among America's best companies: Forbes Full story 3. You may have large untapped ...

It’s estimated that about half of marketing leaders don’t use metrics when making strategic decisions. If you’re one of them, keep reading. When my son started golf lessons, the coach had him swing ...