“In the year of the lord 2025, we do not use ROAS.” That was the position of one agency media buyer during a conversation about the Marketing Efficiency Ratio (MER). The data-driven advertising metric ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

Since the arrival of the internet and online marketing, measuring and analyzing certain metrics has been essential for those wanting to attract audiences and sell online. Figures like click-through ...

The purchase of Feedback Intelligence shows that learning, self-correcting AI agents are redefining how modern campaigns are built and measured. The post ActiveCampaign’s latest move signals the era ...

DemandScience has recently unveiled a report that shows the extent that misleading marketing campaign metrics and over-complicated MarTech stacks are affecting businesses’ bottom lines. In their The ...

With Active Intelligence, marketing teams can now build campaigns 3x faster, reducing time from idea to execution by 15 days CHICAGO-- (BUSINESS WIRE)-- ActiveCampaign, a leading autonomous marketing ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one of the most challenging platforms to measure effectively.