KALAMAZOO, Mich.—Two teams of digital marketing students from Western Michigan University took second and third place among 217 undergraduate student teams from across the world in the Digital ...

A team of three Rutgers graduate students won first place in a global digital marketing competition hosted by the Purdue University Northwest College of Business. The team – made up of Kaitlyn Bentley ...

Two teams of students from Rochester Institute of Technology took first and second place Friday in the fifth annual Student Marketing Campaign Competition hosted by the local chapter of the American ...

UNG's Preston Reid and Abbie Tanner placed third in the KMA Invitational at Kennesaw State University. Shown, from left, are Mona Sinha; Leslie Thomas, owner of Signature Image Atlanta Med Spa; Tanner ...

A brand is dead in the water if it doesn’t create opportunities for consumers to directly interact. Often, brands activate their communities through competitions, ranging from dance challenges to ...

It was also illegal. That’s what’s known as tortious interference, which is when a third party knowingly and wrongfully ...

KALAMAZOO, Mich.— A team of students from Western Michigan University's Haworth College of Business placed first in a digital marketing case competition and also claimed a category award for Best ...

Growing public interest in Medicare Advantage plans means insurers are flooding the market with outreach. Health insurance agents set up enrollment booths at community events. In grocery stores, ...

In an effort to modernize the franchise and help boost fan engagement, the Atlanta Hawks will be hosting a Shark Tank-esque marketing competition — titled "Agency Shootout" — during the heart of the ...

Marketers have great visibility into what's happening within their company and what's happening throughout their marketing team. With so much to keep tabs on—from ads to blogs to positioning—marketers ...