Automatic alerts for overspending. Customizable dashboard for key budget information. Ability to segment and track marketing budgets by quarter. It’s easy to see whether you’re going over ...

A good dashboard enables the marketing organization to determine whether it is on ... brand preference), and financial (budget, payback). You should have quantifiable business outcomes and measurable ...

Having spent over a decade orchestrating experiential marketing campaigns, I’ve seen firsthand what works and what’s just noise.

Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing due, in part, to the COVID-19 ...