Struggling to keep pace with marketing tech and trends? It’s only getting faster. Learn the 10 skills that will keep you ...

Discover how perceived value affects customer choices and price in marketing, emphasizing attributes that elevate your ...

According to Brooke Fleming, lead for U.S., global, new markets, commercial digital strategy and execution at BeOne Medicines, AI should serve clear business objectives and customer needs, not just be ...

B2B marketers say the term "revenue marketing" encompasses a wide range of results-focused tactics and goals, according to recent research from Demand Spring. The report was based on data from a ...

Lucktastic, a free app that is crushing it with app rewards, has introduced the STREAM audience platform. STREAM gives marketers the ability to define and target mobile first US consumers using their ...

CMO and CEO at Arketi Group, building thought leadership for a team specializing in PR/digital marketing for B2B tech companies. Let’s talk company purpose and what it means to put it into practice.

Do marketers use the term multichannel marketing in-house? Not really. At least none of the marketers on a panel called, "Multi-Channel Marketing: Stop The Talk, Give Some Proof," at the Email Insider ...

Two decades after Northwestern University marketing professor Don Schultz sent marketers and agencies scurrying in search of a new Holy Grail dubbed integrated marketing communications, they are still ...

The first quarter of the 21st century has ended, seemingly out of nowhere. If it feels like times are moving fast, get used to it, especially in digital advertising. Paradigm-shifting technologies, ...

As I made my plans for Oracle’s Modern Marketing Experience event in Las Vegas this week, it dawned on me that it has been about five years since Eloqua started using the term to describe the ...