What Is Expansion Monthly Recurring Revenue (MRR)? Expansion monthly recurring revenue or MRR is a metric used by SaaS companies to measure the additional monthly recurring revenue generated by ...
What Is Gross MRR Churn Rate? The gross monthly recurring revenue (MRR) churn rate is a metric used by SaaS companies to estimate revenue losses from service downgrades or subscription cancellations ...
You built your SaaS product and found market fit. You track MRR and customer retention closely. However, founders often ...
So, you’ve started your business and it’s going well. You have a few core clients who use your services on an as-need basis, and a steady stream of new clients coming in. Business is going, but it’s ...
Churn gets a lot of bad press. Yes, it is complex and confusing, but as a metric, it is helpful. In the early stages of building a company, churn gives you quick feedback, which other metrics seldom ...