Levi Strauss stock soared as much as 20% on Thursday after the company reported strong 1st quarter earnings. "Denim is having a moment," Levi Strauss CEO Michelle Gass said on the company's earnings ...

Levi’s has paid tribute to Beyonce after the iconic denim brand received a nod on the singer’s latest album, Cowboy Carter. Now, the legendary American fashion brand has reacted to the shoutout on ...

The stock price in Levi's soars after Beyonce's new song shouts the brand out. Once again, Beyoncé is significantly impacting fashion trends. Following the song “Levii’s Jeans” from her new album, ...

Levi’s Q1 net revenue fell 7.8% year over year to $1.6 billion. Direct-to-consumer revenue (stores and online) rose 7%, and contributed a record 48% of total net revenues. E-commerce grew 13% and ...

With lyrics placing the company’s core offering at the center of seduction—“Oh, you wish you were my Levi’s jeans”—it’s the business equivalent of Beyoncé granting saddle space on the white horse from ...

Queen Bey is giving Levi’s brand a lift. Beyoncé’s hit country album “Act II: Cowboy Carter,” which features the song “Levii’s Jeans” with rapper Post Malone, has lyrics like “denim on denim on denim ...

Kenny Mitchell, chief marketing officer at Levi Strauss & Co., knew his team needed to move fast after Beyoncé released the track list for her album “Cowboy Carter” in March. Out of the 27 songs ...