Lucky for us Star Wars fans, the new Smart Play sets debut with a Star Wars theme. The three builds launch the first two days ...

For Disney and Lego, Smart Play reflects a shared belief that technology should support storytelling, not overshadow it. By ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

Lego Icons released an Artemis launch set that goes for $249.99 and is currently on backorder. This Technics set, by contrast ...

Launching Smart Play with a trio of Star Wars sets makes sense on a number of different fronts. Obviously, Star Wars Lego ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

Ocarina of Time set involving taking down Ganon in The Final Battle. The post LEGO OCARINA OF TIME Set Hits Us Right in the ...