Lego is the master builder of experiential experiences, understanding that physical play has lost none of its importance in the digital era. The toy brand uses experiential marketing for both brand ...

LEGO Education is priming to help teachers in the new school year with initiatives intended to serve learning, whether it takes place in person or remotely. New programs include STEM lessons that ...

BUSINESS strategist Ken Perlman shares the parallels between building a complex LEGO set with his two daughters and coaching a client through transformational change. As my daughters and I tackled a ...

What can entrepreneurs learn from the remarkable success of The Lego Group, the maker of children's toys that has quadrupled sales over the past decade and become one the world's great brands? I have ...

If you build your brand’s legacy with the same excitement you get when presented with a simple set of LEGO bricks, you’ll be celebrating success for decades to come. This is all by design, of course.

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Lego already has one rare achievement to its name. In an age when parents must wheedle and cajole their ...

As my daughters and I tackled a three-day LEGO project, I realized that what makes these projects so fun and satisfying are the same things that help my clients love leading change in their ...

As my daughters and I tackled a three-day LEGO project, I realized that what makes these projects so fun and satisfying are the same things that help my clients love leading change in their ...