It's a life-size World Cup soccer trophy — made of 2,842 Lego bricks. Lego teamed up with FIFA on Wednesday to announce the product that will launch the classic Danish toy brand’s first World Cup ...
Lego and FIFA teamed up this week to announce a collaboration that will bring the iconic World Cup trophy to households in all its golden glory. Lego announced the new collaboration on Wednesday, Dec.
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Brick trophies, a life-size pink Cadillac and a team sponsorship: Why Lego is going all in on F1
In the nearly year since Lego and Formula 1 launched their partnership, the collaboration has bolstered fan engagement and the demographic reach for both brands. Lego has introduced meticulously ...
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