The Smart Brick comes with three of eight Star Wars sets at launch, although most smart-enabled sets ship without it.

Now, the company best known for simple plastic bricks is adding something new to the mix. Reporting for Tech Now, Shiona ...

LEGO SMART Play is a screen-free electronic system that allows builders to interact with their sets with sensors, speakers, and lights.

Lego's controversial wave of tech-enhanced 'Star Wars' sets are getting into people's hands, and showing the premium being ...

At the 2026 Toy Fair in New York, the LEGO Group unveiled LEGO SMART Play™, a new interactive technology that brings builds ...

Families at Target's North Druid Hills store stepped into a life-size LEGO Star Wars adventure Sunday as the LEGO Group ...

There’s a plethora of Disney sets coming this month, from the latest in the flowerpot mini line to some Monsters Inc.

Lego has unveiled a brand-new line of technology-filled bricks as part of a new system called Smart Play. This new line is ...

LEGO builders were at Bristol Motor Speedway on Saturday for the first Bristol Brick Convention. The convention featured all ...

Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...

Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got exclusive access to the Lego labs where the Smart Brick was born.