Count down to the holidays in style with the JCPenney Beauty 12-Day Holiday Advent Calendar, featuring $218 worth of skincare, makeup, and beauty surprises from It's a 10, Murad, Joico, and more.

PLANO, Texas--(BUSINESS WIRE)--Today, Rare Beauty Brands (owners of Patchology and Dr. Dana Nails) and JCPenney, along with prestigious sponsors including Black Beauty Collective (BBC) and Black Girl ...

Products created by Black and Brown founders will continue to be prominently featured. JCPenney will roll out its JCPenney Beauty shops to its stores nationwide following the initial introduction of ...