TV measurement company iSpot.tv has released a report designed to illustrate a need “for more precise ad buying” during live sports programming. The study, authored by iSpot VP of Sports Insights and ...

TV ad measurement company iSpot has announced that it has received industry certification from the U.S. Joint Industry Committee (JIC) for its measurement capabilities and methodologies covering ...

TV ad measurement is a numbers game. On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million with the addition of 605’s ...

With the acquisition of the AMC Networks CEO's company, iSpot will add set-top box data from 16.6 million homes, bringing its total available TV device footprint to 82.7 million. By Georg Szalai ...

Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

NEW YORK—MobileFuse has announced an agreement with cross-platform measurement company iSpot.tv that will make iSpot.tv MobileFuse's preferred measurement solution. The use of iSpot’s Unified ...

TV analytics firm 605 has been acquired by ad measurement company iSpot, the company’s fourth acquisition in five years and its largest to date. Kristin Dolan, who founded 605, became CEO of AMC ...

NEW YORK — Paramount Global has agreed to measure and transact national TV advertising campaigns using iSpot currency metrics across both its media and streaming properties in the U.S. The CBS News & ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Nate Bek on Sep 13, 2023 at 5:00 am ...

ISpot.tv has received Media Rating Council (MRC) accreditation for its ability to identify, verify and track national TV ad occurrences across 178 linear and broadcast networks, per details shared ...

(RTTNews) - Roku, Inc. (ROKU) announced an expanded measurement partnership with iSpot.tv, the cross-platform TV measurement company. Together, Roku and iSpot will ensure streaming TV ads are measured ...

The acquisition is the latest financial deal built around measurement of media audiences, an increasingly critical assignment as the people who once watched linear TV spread out around dozens of new ...