Taking its name from the Greek eironeia (dissimulation), irony consists of purporting a meaning of an utterance or a situation that is different, often opposite, to the literal one. Maike Oergel, ...

Sign up for the daily CJR newsletter. A father and daughter were deep in discussion over breakfast at a diner. “That’s not irony, that’s sarcasm,” the father ...

The hyperbole is beyond palpable, but the bit distills a key truth: Irony has an uncanny allure. And as we’ll see, irony not only captures our attention, but it also drives our consumer behavior. One ...

Remember the scene in “Reality Bites” where Wynona Ryder is asked to define irony? “Irony. Uh … Irony. It’s a noun. It’s when something is … ironic. It’s, uh … Well, I can’t really define irony but I ...

Irony has a special place in the human psyche. Otherwise mundane concepts suddenly come to life when they’re recognized to have an ironic quality. British comedian David Mitchell captures this ...