Sorting out an insurance policy is never going to be fun, but the customer journey can be made as efficient as possible. Sorting out the right insurance policy for your needs is never going to be ...

How do consumers recognize their need for life insurance, shop for it and eventually purchase coverage? The customer journey involves a trip through the Purchase Funnel, according to LIMRA research.

Understanding the customer journey is crucial for businesses as it significantly influences the way consumers purchase. By identifying the various touchpoints and experiences that a customer has with ...

In the 2022 Digital-First Customer Experience Report, NICE asked consumers and senior decision-makers what they believe is working in digital-first customer journeys. Unsurprisingly, the report ...

Not long ago, mapping the customer journey meant sticky notes, whiteboards and long meetings to debate where people were falling through the cracks. Today, AI transforms this process into something ...

The buyer journey and customer journey might sound like the same thing, but in practice, they serve very different purposes. The buyer journey focuses on turning curiosity into commitment, guiding ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

The digital customer journey starts from the moment they discover you and continues through to the final sale and follow-up messaging. The journey isn’t over once a prospect becomes a customer either; ...

From awareness to advocacy, influencer marketing is no longer just a top-of-funnel play. We've all heard it before: "TikTok made me buy it." Maybe it was a viral skincare product, a trending kitchen ...