In Chicago, apartment rental platform Domu recently launched a campaign that places local influencers directly onto CTA buses and shelters — effectively turning creators into walking billboards for ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

For our November issue, we anonymously surveyed 36 Boston-area content creators. The participants include faces you’d probably recognize from your feed to comedians whose sketches you’ve definitely ...

As the travel influencer market grows toward $17B, niche travel influencers using credible, transparent content are gaining a competitive edge.

Influencers are not only shaping what products consumers buy, they are shaping how our economy operates. For instance, one study found that 56% of Americans use social media as their primary tool to ...

Nano-influencers deliver higher engagement and trust than mega-influencers with reach. Small creators drive authentic, niche conversations that boost brand credibility. Brands gain stronger ROI by ...