Marketers keep killing what works because they stare at the wrong numbers. I’ve watched great channels get cut, not because they failed, but because they weren’t measured right. That mistake shrinks ...

In the rapidly evolving world of social media marketing, content creators are an invaluable asset for brands seeking to reach a larger audience. Influencers effectively assist brands in showcasing ...

Why do influencers and their reps ignore emails? A talent manager reveals the mistakes killing your outreach and what actually gets responses.

Influencer marketing can fuel success in the social commerce space by helping you get the right messages to the right ...

As influencer marketing budgets grow, education for both brands and creators could pay off - especially with verification potentially on the horizon.

In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...

Last year, according to a study by Marketing Hub, the term "influencer marketing" showed a 325 percent increase in searches per month, and more than 200 new platforms and influencer marketing-focused ...

In 2025, over 50 per cent of brands plan to increase budget spend on creators, according to a study by LTK and Northwestern University. How should they allocate their inflated influencer marketing ...