More Indians in small towns are now shopping for affordable brands instead of unlabelled goods in the bazaars.

MUMBAI/LONDON (Reuters) -Fashion retailer Shein and partner Reliance Retail plan to rapidly expand their Indian supplier base and start international sales of India-made Shein-branded clothes within ...

When Abijith Varughese, 28, of Kerala, India, started shopping for his wedding outfit, he knew just where to begin — Hicksville. “We’re visiting from India — we heard about this store from our friends ...

Aisha Rawji’s fashion company KYNAH (pronounced “KYE-NAH”) traces its roots to an unconventional business she observed during her childhood. The model was simple, if a little onerous. Rawji’s mother, ...

A new generation of South Asian menswear brands is reimagining textiles from the Indian subcontinent to create clothes that are both a nod to ancient ways and deeply modern. Though long celebrated for ...

(MENAFN- Market Press Release) January 4, 2022 6:11 am - Explore the 2022 fashion and clothing trends for party wear dresses at PinkBlueIndia. Select from the wide range of latest 2022 party wear ...

If you’re lucky enough to be invited to an Indian wedding, one of the first thoughts that likely comes to mind is: “What am I going to wear?” Thanks to the beautiful, made-to-order approach of ...

Rent the Runway launches its first South Asian clothing line with Sani This week, Rent the Runway, the popular online platform that rents out designer accessories and clothing, launched its first ...

Fashion Trends 2025: Today, fashion is no longer just about style; comfort has become equally important. Modern Indian wear symbolizes this change. By adding a modern touch to traditional Indian ...