Media reports indicate that e-commerce giant Amazon is planning to invest in ITC’s e-Choupal and this seems to have triggered the stock on Thursday. Shares of the company have gained as much as ...

ITC started the brand Aashirvaad, which is now an over Rs 9,000 crore brand, by directly sourcing wheat from farmers, through its e-choupal network. Now ITC has emerged as the second largest ...

Meanwhile, “the e-Choupal network established by ITC gives it a phenomenal sourcing edge, which has helped it transform into a consumer giant especially in foods business.We expect that trend to ...