As the Aztecs' basketball winning streak continues, school spirit is reaching a fever pitch, bringing students to their feet before the games to a frenzy. They're hoping to take this chant all the way ...

The ownership of one of the more infectious cheers in all of sports could be headed to court. San Diego State has officially filed a federal trademark application on the slogan "I Believe That We Will ...

Landon Donovan didn't get the goal he so desperately wanted in his USMNT send-off match on Friday night in Connecticut, but he didn't let that dampen his mood. The LA Galaxy star, who's set to retire ...

SAO PAULO -- With "I believe that we will win!" American soccer fans finally have a World Cup chant that doesn't just involve shouting their country's name. In terms of creativity, though, it's a ...

With apologies to college football and college basketball: The "I Believe" chant has now officially been appropriated by American soccer. It just happened ... during this World Cup. Organically. In ...