Short-form videos have gained tremendous traction on all social media platforms, while long-form videos have lost popularity. Short-format videos are popular because they entertain or inform us in a short amount of time, while long-form videos require you ...

With YouTube Shorts now reaching 2 billion monthly users and generating approximately 70 billion daily views, this rapidly growing format represents an untapped opportunity for many brands. When used effectively, Shorts unlock multiple benefits that other ...

YouTube has launched a new feature known as Shorts. YouTube Shorts is a great way to upload content of short length. If you are a content creator and upload videos on YouTube, you know that the length of YouTube Shorts is limited to 15 to 60 seconds.

Google Lens integration brings visual search to YouTube Shorts. Here's how it works, along with important rules marketers need to know. YouTube viewers can now use Google Lens to search objects, locations, and text within Shorts. Pause any video and tap to ...

When India banned TikTok in 2020, YouTube responded by launching a short-form video feature with a similar user experience in the country. Less than a year later, that feature rolled out globally as YouTube Shorts, which allows creators to post 180-second ...