Being laser-focused on the customer or prospect creates a partnership between sales and marketing because it ensures that both teams are aligned around a common goal: delivering a great customer ...

In a recent Hayes Management Consulting blog, Robin Tardif, explains how to reduce billing errors using GE centricity EMR forms. In the current state of the ever-changing healthcare landscape, ...

It’s easy for businesses to get swept up in the day-to-day pursuit of increased market share, higher ROI and bigger bottom lines. While it’s crucial for organizations to be forward-thinking and ...

Learn how to achieve customer centricity using data.B2B marketing is changing. Where once it was about delivering carefully crafted messages to databases of likely customers, now it is about producing ...