The structure of your website influences the experience of the people who visit it. I often find myself wanting to leave a website when it becomes challenging to find the information I am looking for.

When people talk about high-priority SEO activities, they usually point to crucial areas like keyword research, content planning, and link-building. Website architecture is rarely top of the list. But ...

Thomas is the CEO of a major corporation. He had supervised a recent website redesign project, loved the snazzy new look with bells and whistles created by a talented graphics designer – but was ...

Every serious business website must be built around relevant, business-critical keywords and phrases, and done in a strategic manner. This begins with careful analysis of the ground realities, and ...

Choosing a business structure depends on your tolerance for risking your personal assets among other factors. Many, or all, of the products featured on this page are from our advertising partners who ...

Founder & CEO at Advantages, a purpose-based marketing and branding agency, I guide others so their potential can be revealed. How is your business structured? This is one of the most critical ...

Short-term rentals have always been part of the real-estate investor’s arsenal, but they have gained increasing popularity since the launch of Airbnb in 2008. Despite recent talk of an “Airbnbust,” ...

Every law firm has its own platform for attorneys to establish themselves as thought leaders, but blogs written in legalese miss the mark. Here are easy ways to structure blog posts to make them more ...