Even the most iconic products sometimes need a refresh to stay relevant and eye-catching on store shelves. Redesigning packaging to give a well-established product a fresh face is no small feat—it ...

Good packaging is an essential feature of a successful product. Proper packaging influences consumer behavior significantly and is more effective than traditional advertising at setting a brand apart ...

Prioritizing clear labels, circular materials and policies that support recycling infrastructure helps to build stronger ...

Opinions expressed by Entrepreneur contributors are their own. Today, customers order most of what they need to their doorstep, from groceries to cosmetics to pet products. And they expect these ...

In case you missed it, 89% of consumers more likely to buy products from Amazon than other e-commerce sites. This means that brands need to find new ways to connect with customers who prefer to shop ...