With party conference season well under way, Britain's political parties have been searching for mission statements they hope will have an impact on the public. There's no "magic bullet" for an ...

The pioneers of Tahoe environmentalism coined Tahoe’s most iconic slogan, arming conservations with a rallying cry that’s ...

Who doesn’t like a good slogan, especially when it comes to politics? Love it or hate it, “Make America Great Again” has become as ubiquitous as apple pie. Presidential campaign slogans go way back.

Ever notice how many companies launch big initiatives with names like “One GE” or “One Pfizer”? Sometimes it’s a hit, like at Ford under Alan Mulally. Other times, it’s more like, “Hey, look, we tried ...

CHICOPEE — A campaign to clean the city kicks off this month, with volunteers joining to remove litter from parks, schools and their own neighborhoods. The city’s Cultural Council started the Clean ...