For many years, PR teams have relied on clipbooks and run items to prove the value of their work. Throughout most of my career, a “hit” in the Wall Street Journal, USA Today or other top-tier ...

In the always-on world of social media, a single corporate misstep can quickly escalate into a full-blown public relations crisis. Preventing long-term brand damage, however, starts before issues ever ...

Opinions expressed by Entrepreneur contributors are their own. Marketing and public relations generally aim for the same goals, such as business development, increased sales and employee recruitment.

Business public relations (PR) refers to the strategic management of the spread of information between an organization and the public. Unlike advertising, where messages are paid for and placements ...

I often get asked how people can enter digital PR as a career. As of yet, there is no digital PR degree you can obtain. Most decent senior digital PR practitioners, like SEO professionals, are ...

The digital PR industry is profoundly transforming as AI workflows revolutionize how brands scale outreach, craft strategies, and earn media. With the ability to analyze data, generate insights, and ...

The startup life is nothing short of an adventure that is made of a series of mini-quests along the way. Those quests become increasingly difficult to complete when operating in bootstrapped mode, ...

Every week I get at least two emails from startups asking me to help them “build buzz” around their product or service. Most of them want PR help but since it’s so prohibitively expensive to hire a PR ...