Google vs. ChatGPT for AI shopping help; how Disney’s OpenAI deal helps brand marketing; holiday AI fails from McDonald’s and Amazon.

Influencer marketing is now a $24 billion industry. Yet CMOs face a paradox: Influencer marketing is booming, but trust is eroding. One study shows that while 88% of consumers say authenticity matters ...

Let's cut to the chase: Google, OpenAI, Apple, and the rest of the tech titans are in a high-speed race to dominate AI-powered search. And guess what? It isn't just a Silicon Valley pissing contest.

It's easy. You can spend whatever you want. Marketing doesn't have to break the bank. If you move forward, you'll separate yourself from most of your competitors. You’ll become interesting. I was ...

Dave Stevens, CMO at EY and keynote speaker at our upcoming conference, explains why he believes all marketing is content marketing. Why do you believe ‘all marketing is content marketing’? All ...