You don't need a diamond detective to keep you from getting scammed at the jewelry counter. If you're a first-time diamond buyer, you've probably asked yourself how to know if a diamond is real and ...

We are gathered here today to discuss an issue that grinds our gears: the number of people who mistakenly believe LabGrown diamonds and cubic zirconia are the same gemstone. This myth causes many ...

Cubic zirconia is a type of diamond simulant — a “fake diamond” — that is extremely affordable. However, it doesn’t hold any value over time like a real diamond and loses its luster in just a few ...

In a world full of dupes, it can be challenging to distinguish between a real diamond and a fake one. Jewellery expert Goodstone reports that diamond scams cost consumers an estimated $8bn per year.