Every holiday season for the past 31 years, the Hershey Co. has aired its iconic ad that reimagines Hershey's Kisses as bells playing the tune "We Wish You a Merry Christmas." This year, the beloved ...

One of those is the Hershey's Kiss ad known as "Holiday Bells" in which some of the little wrapped candies play We Wish You a ...

No matter what you’re going to watch, you’re going to want some chocolate. So it makes sense that Hershey, a longtime television advertiser that has already shifted most of its video budget to ...

The snack company modernized its 1989 “Holiday Bells” creative by bringing it to life in Rockefeller Center and on digital ...

Hershey has modernized the beloved 1989 "Holiday Bells" commercial - launching a multi-channel interactive campaign.

The Hershey Co. first aired its Hershey Kisses as Christmas bells ad in 1989. Now, the commercial is revered as iconic and the classic has remained mostly unchanged. Though, 31 years later since the ...

America’s largest chocolate company is joining the advertising boycott against Facebook. COCA-COLA PAUSES PAID ADVERTISING ON SOCIAL MEDIA PLATFORMS Jill Baskin, chief marketing officer at The Hershey ...

HERSHEY, Pa. (CBS/CNN) -- It appears Hershey's fans are not fans of change. The Pennsylvania chocolate maker faced social media backlash after changing its popular Hershey's Kisses Christmas bells ad ...

MIAMI, Fla. - Argentines and Dominicans may do a double-take when they see Hershey's new Elegancita chocolate bar and an ad for Kisses being promoted by Mexican bombshell Thalia. The advertisement, ...

The Hershey Company will increase advertising by at least 20% in both 2008 and 2009 to support its new strategy of a significantly more targeted focus on the core brands that generate about 60% of its ...

The Hershey Co. first aired its Kisses as Christmas bells ad in 1989. Now, the commercial is revered as iconic and the classic has remained mostly unchanged. Though, 31 years later since the classic ...