Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. The 300-store Guitar Center chain recently appeared on ...

Marc Pritcher sat at the electric piano with his back to the patrons milling around the Guitar Center, unaware of the audience slowly gathering behind him. Most mornings, the 66-year-old talent ...

If it weren't for the Beatles, Guitar Center might still be the Organ Center. That was the name of the store Wayne Mitchell founded in 1959 in Hollywood, California. As the name suggested, it sold ...

Guitar Center and Sweetwater, two of America’s major music gear retailers, are striking slightly different chords with how they plan to maintain and grow their market share, customer loyalty and ...

Guitar Center has launched an AI-powered shopping assistant, available not online, but rather on the store floor. The mobile-based Rig Advisor is designed to give musicians an easy way to navigate ...

Musical instrument retailer Guitar Center has entered a Restructuring Support Agreement (RSA) with its key stakeholders that the company expects will include a voluntary filing for Chapter 11 ...

Over the weekend, rapper Anderson .Paak gave a surprise performance at perhaps an even more surprising choice of venue: a Guitar Center store in southern California. Anderson, joined by radio host ...

WEST SPRINGFIELD -- Guitar Center, a chain that bills itself as the world's largest instrument retailer, is opening a new 12,000-square-foot store and lesson facility at 935 Riverdale St. The store ...

They can’t string this out any longer. Guitar Center, the nation’s largest musical instrument retailer, is filing for bankruptcy, according to a report. With the economy out of tune due to the ...

– One of Guitar Center’s many programs designed to support emerging musicians, the Singer-Songwriter 6 opens for submissions on Sept. 1. – GRAMMY® Award-winning songwriter and producer RedOne has ...