Why they last, and what we can learn from them.

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Your logo is often the first impression you make on potential customers, so make sure it’s a good one. For starters, make sure it’s not too busy. If it contains a design, a business name and a tag ...

A good superhero needs a great logo. Done right, a superhero logo can become an instant icon and go on to become one of the world’s most recognised symbols, on a par with the best logos like the ...

There are a dozen or more ways to handle the process of designing a logo for a business. For example, you can do it yourself as the entrepreneur behind the company; hire a firm or a freelancer to ...

How important is a logo for your company? It’s more than just a label: That's for sure. It's the face of your brand, a way to draw in new customers and appeal to your viewers, a way to make promises ...