Luxury European brands offer more exterior color choices. Some, like Porsche, even offer a paint ... gray, or white—and this in turn tends to reinforce what people will buy. So, a car in a ...

Why are gray shades so popular with new car buyers ... In addition to color trend forecasting, PPG is continuing to develop new paint technologies that offer automotive design options to enhance ...

Jim Gorzelany is a veteran automotive journalist ... the study reports that so-called “grayscale colors” (white, black, gray and silver) that all but fade into a crowded parking lot now ...

Cars used to come in a riot of colors. So how did they all end up in black and white? It feels like a distant memory, but once upon a time America's carmakers produced vehicles in a veritable ...