The contemporary goth aesthetic has been going strong for decades, and goth makeup has especially piqued the interest of a new generation on TikTok recently. Today’s goth culture draws inspiration ...

It’s not a phase, Mom — soft goth is officially the makeup style of the season. “After seasons of clean beauty, soft goth brings mood and emotion back to makeup,” says celebrity makeup artist ...

2026 beauty is bold, expressive and unapologetically imperfect. From goth makeup to sparkles and smoky liner, here’s what’s really coming next. As we close 2025 out, it’s clear that makeup has been ...