Google Tests “Analytics Advisor” Inside GA4, According To Reports

Some GA4 users report seeing “Analytics Advisor,” a conversational AI interface in Google Analytics. SEO professionals report ...
Search Engine Land

Google Analytics Report Collections: What you need to know

Google Analytics now allows administrators and editors to customize report collections and groupings, making navigation more tailored to business needs as announced by Carly Boddy, Product Manager at ...
Searchenginejournal.com

Google Adds New Guidance For Merging GA4 & Search Console Data

Google releases updated guidance on merging GA4 and Search Console data via Looker Studio to enhance SEO insights. Google released a new guide on integrating Search Console and GA4. Combined data ...
Search Engine Land

Google Analytics real time reporting buggy?

Is your real-time reporting lower than usual? It's not just you. Many websites are noticing weird GA4 real-time data right now. Google Analytics real time reporting may be off this morning, at least ...