Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you.

You can stop Google from tracking aspects of your online activity by changing your Google Account settings.

On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

Google Ads rolled out a diagnostics tool to help advertisers spot issues with shopping cart data tied to conversions. The tool appeared in accounts, following an initial mention on a Google help page ...

Google is dropping plans to eliminate cookies from its Chrome web browser, making a sudden U-turn on four years of work to phase out a technology that helps businesses tracks users online. The company ...

Ad servers, rich media ad agencies and research firms can now go through a certification process to make sure their ads comply with Google's standards Google Monday said that advertisers will now be ...

In a material development that will likely have a big impact on online business models, Google is no longer proposing to deprecate third-party tracking cookies in its Chrome browser. Instead, it ...

Google has an announcement today: It's not going to do something it has thought about, and tinkered with, for quite some time. Most people who just use the Chrome browser, rather than develop for it ...