Flow Media Marketing on MSN

Good content strategy isn't about long vs. short - it's about discovering what your audience wants to do next

After more than two decades in digital content creation, I've watched the pendulum swing back and forth between long-form and ...
Financial Advisor

The Six Necessary Elements Of A Good Marketing Strategy

“You can chop down a tree with a hammer.” A veteran advisor in Northern California taught me that concept. His point was perseverance can win the day, even if there are better ways of doing things. It ...
Post and Courier

Local consulting firm launches tool to connect volunteers with nonprofits

Good Strategies, a Charleston-based consulting firm, announced the launch of two new resources to discover local nonprofits. The Good Strategies Nonprofit Directory and the Community Events Calendar ...
Defense One

How to write a defense strategy that sticks

Defense strategy has become a booming enterprise, yet its core themes often boil down to a single word—or just a few. Donald Rumsfeld’s tenure in the Pentagon was defined by “transformation,” while ...
Post and Courier

Connecting the community one Good Strategy at a time

In a world where connections often feel fleeting and community bonds are tested, volunteerism emerges as a powerful beacon of hope and change. Throughout my extensive career in the nonprofit sector, ...