Influencer marketing has become a key method for promoting brands and building relationships. As the head of a digital marketing agency, I've seen firsthand that in the franchise sector, marketers are ...

Are you considering starting your own business but don’t want to go through the process of beginning from scratch? Purchasing a franchise can be a great option for entrepreneurs who want to hit the ...

A relatively recent trend indicates that state regulators in franchise registration states are conducting state trademark searches and advising franchise owners, who are filing applications to offer ...

Franchise owners must identify key areas that could be affected by policy changes or economic shifts. Franchisees should develop multiple scenarios based on different election outcomes to strategize ...

Taking a leap of faith into franchise ownership is an exciting, life-changing step. The industry is booming with a mind-blowing array of opportunities that run the gamut from small, home-based models ...