In marketing, it's the "Four Ps." The standard Four Ps of the marketing mix—Product, Price, Place (distribution) and Promotion—are often viewed singularly and in more of a silo approach. But we're ...

Think of a marketing strategy as a cake that is baked using four ingredients. If the ingredients are mixed together in the right way, then the marketing campaign is more likely to be successful.

4. Performance (ROI)—KPIs, KPIs, KPIs Measurement is what sets successful marketers apart from the pack. Knowing how your campaigns perform and using that data to inform future marketing campaigns is ...