Innovation agency Nesta says the policy, in force since January, could affect just 1% of ad spend as companies shift spending to channels not covered by the regulation.

Adverts for popular breakfast staples like porridge, muesli and crumpets will soon be banned under the UK’s strict new junk food advertising rules. The legislation, aimed at tackling childhood obesity ...

A selection of less healthy, junk or HFSS foods. Credit: Monticello / Shutterstock.com The UK government has pushed back advertising restrictions on “less healthy foods” to January but still “expects” ...

A UK-wide ban on junk food advertising comes into force today, aimed at reducing childhood obesity. New regulations prohibit foods and drinks high in fat, sugar or salt (HFSS) from being advertised on ...