Ecommerce giant Flipkart has unveiled a new feature for sellers on its platform called ‘Advertise Now, Pay Later’ (ANPL), which allows them to run campaigns without any upfront payment. This comes at ...

Amazon and Flipkart, two of India’s e-commerce behemoths, saw a remarkable 39% increase in their combined advertising revenue, reaching ₹8,705 crore. Advertisers leveraging the growing user base of ...

CAIT, in a letter to actor Amitabh Bachchan, stated that his recent ad for Flipkart’s 'The Big Billion Days’ spreads misinformation and hurts local businesses The traders’ body called for the ...

Senior Walmart executive, Steph Wissink, said that the US-based retail major is “proud of the progress” that the company has been making at Flipkart Flipkart, along with China, also contributed ...

SOUNDING BOARD: There are calls to fine Amitabh Bachchan after he appeared in a 'misleading advertisement' from Flipkart. We ask experts to state whether this is a fair call or whether the brand ...

Flipkart claims IRIS will enable homegrown D2C and new-age brands to better understand consumer behaviour on the marketplace The ecommerce giant also claims data from IRIS would enable brands to more ...

Digital ad impressions grew sharply in 2025, rising more than 2.5 times over 2024, according to TAM AdEx. The services sector led advertising activity, while e-commerce online shopping emerged as the ...