ITC Fiama also caters to a wide audience. Many of its shower gels are unisex and family-friendly, while others—like the Refreshing Pulse 3-in-1—are designed with men’s grooming needs in mind ...

Fiama, ITC's brand of personal wash products, unveiled its new campaign 'Dil ko de lift' in which the brand introduces its philosophy of celebrating life with positivity.

Price: The 250 ml bottle of Fiama Men Cool Burst Shower Gel costs Rs 199. If you compare the price with the other top search shower gels, it might be a bit expensive. If you have a doubt, do give ...

The brand has onboarded Rashmika Mandanna to promote the gel bar. Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business Division, ITC, said, “Fiama Sandal disrupts the ...

Fiama Di Wills, India's leading premium personal care brand offering a range of Shampoos, Conditioners, Bathing Bars and Shower Gels has bagged the prestigious Product of the Year Award in the ...

ITC’s Fiama has onboarded Rashmika Mandanna as the new brand ambassador. Rashmika brings in her youthful, free-spirited, happy-go-lucky attitude that vibes well with Fiama’s cheerful and ...

Fiama Men has launched a new brand campaign to iterate the fact men also enjoy when they soap up. The brand has onboarded cricketer Shubman Gill as its brand ambassador and also features Gill in a ...

Fiama has announced the appointment of actor Rashmika Mandanna as brand ambassador. Mandanna’s youthful, free-spirited, happy-go-lucky attitude resonates with the brand’s ethos. To highlight this ...

ITC has forayed into the soaps segment with the launch of Fiama Skinsense Soft green soap in India. The company has appointed Law & Kenneth as the creative agency for the product for which the ad ...

On National Meme Day, ITC Fiama created content related to pop culture with #FeelGoodWithFiama. It’s a unique meme video series to help mitigate the stigma of mental health and therapy.

Kunal Kapoor at the Launch of Fiama Di Wills Men Collector’s Edition Pack. Actor Kunal Kapoor was at Ambience Mall in Gurgaon recently for the launch of the Fiama Di Wills Men first ever Collector’s ...