Who, exactly, is a consumer? Before we understand the psychological factors driving consumers' buying behavior, it is important that we understand who consumers are. Consumers can be a single consumer ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest article on the impact of covid-19 on customer buying ...

Situational factors influencing customers are external factors usually outside of the control of marketers, manufacturers and, sometimes even retailers. In general, the situation affects how consumers ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has worked with 100+ companies across various industries worldwide. Our expertise in the field of market research ...

Have you ever wondered how weather and temperature impact a consumer’s buying behavior? Of course, on a hot summer day, many of us seek out the nearest ice cream truck or shop to cool off with an icy ...

There are very few consumer enterprises that are not being impacted by the digital transformation and the dramatic increase in data available to them. The companies that are able to capitalize on the ...

Influencer Marketing has emerged as a disruptive force, pivotal in helping brands connect with their target audience. Influencers, typically individuals with a significant following on multiple social ...

The affluent are insecure in many ways. They certainly worry about going backward, about losing their money, status, or privileges. If you’ve never been rich, you have no frame of reference, but if ...