Accounting procedures may baffle you, and legal statutes may daze you, but if you're like many small-business owners, the one facet of your business that you can comprehend and that sustains your ...

If I were a budding founder building a product in early 2021, my first consideration would be timing. What will the world look like in the next 6, 12, and 24 months? Where will my product fit in the ...

Brand loyalty has an influence on consumer behavior, so it is important for small businesses to build brands that can compete with the major branded products on retail shelves. You will find many ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Digital transformation is impacting every industry, and the automotive industry is no ...

A company dumps toxic chemicals into a river to save money. Around the same time, a major storm strikes and causes damage to that same company. Is it just a coincidence? According to new research from ...

Shammi Agarwal, Managing Director of the Pansari Group. The marketing of the FMCG products that customers use heavily relies on consumer behaviour, which is influenced by several factors. Customers’ ...

NEW YORK, NY--(Marketwired - Oct 22, 2014) - SmartMetric, Inc. (OTCQB: SMME) -- According to a new survey nearly half of cardholders are vowing to avoid using plastic this holiday season, with 48 ...

A study of the changing nature of consumer behaviour in a dynamic environment. Psychological, sociological and individual factors are investigated with reference to how they affect consumer behaviour.

LONDON (Reuters) - As a cost-of-living squeeze on household incomes looks set to worsen in the United Kingdom, here are how consumers are adapting to the rising prices of everything from food to ...