Facebook said Wednesday it will nix mobile web publishers from Audience Network in order to exclusively focus on apps. Beginning on April 11, Audience Network will no longer fill any ad requests to ...

Considering the uncertainty of the situation, Facebook has decided not to collect the IDFA for any of its own apps on iOS 14 devices or to request the IDFA from apps in Audience Network, the company ...

Facebook is testing a new feature called “Lookalike Audiences” that helps advertisers target users similar to those in their Custom Audience databases, a spokesperson from the company tells us.

Facebook on April 11 will shut down Audience Network, its digital platform for advertisers to extend their campaigns outside of its social media platform, on mobile websites. The decision to end the ...

Nigeria's social media audience is large and still changing quickly, but the four platforms most creators and businesses compete on, TikTok, Instagram, Facebook and X, behave very differently. They ...

B2B targeting on Facebook can be effective, despite popular belief. Here are the audiences and tactics you should know to drive results. I’ve worked with many B2B on-demand generation programs using ...